One million yen turned into a 30 billion yen business in four years. The young Japanese who made it big in Africa.

I quoted it for my study.
http://www.dreamgate.gr.jp/news/184

Author：Emiko Suzuki
Update: Oct 25, 2011

The group's annual sales of 30 billion yen in four years of operation!　The company does business in six African countries.
Business Description and Features
boeki2 Mr. Takuma Kinjo started his business in 2007 as a used car dealer in Africa and now operates real estate, taxis, bottling, gold trading, machinery manufacturing plants and various wholesale businesses in 6 African countries, Tanzania, Madagascar, Benin, Burkina Faso, Cote d'Ivoire and Niger. The entire group has annual sales of 30 billion yen, making it one of the largest venture companies in the world.
The Japanese corporation is Shinryo Boeki Kaisha (Shinryo Boeki). When I heard that Mr. Kinjo, the president of Shinryang Trade, was going back to Japan for two weeks, I interviewed him about how he started his current business and the secret of his success.
PR: "Make a sale! You can make more than just a form, you can make a website and an online shop!
He started a business that he learned about from a poor foreign friend.
Trigger for business ideas
BOeki1 Kinjo aspired to be a civil servant when he was a student. He was planning to go to a university where he could study to become a civil servant, but the university tuition was too expensive for his parents, who have four siblings. So he turned his attention to foreign universities. He then went on to college in Korea.
While he was a student at a university in Korea, the house he rented had become a hangout for foreign students who couldn't eat Korean food. One day, five of my good friends and I were having a meal together when my poor Georgian friend, who always lacks even food money, said, "Today I'll buy you a drink.
On closer inspection, he said, "I sent Korean tea and a used car to Georgia at the request of my relatives, and they gave me money for it. When Mr. Kaneshiro heard this story, he was told by an Angolan friend who was there that used cars could be sold in Africa. Then, four people, including his friend, invested a total of 1 million yen to buy six used Korean cars and export them to Angola.
One million yen of this source money was returned three months later to the tune of 3.5 million yen. This was Mr. Kinjo's first business with the African market.
After getting a taste of this small success, Mr. Kaneshiro chose Tanzania because "they wanted the same right-hand drive cars as Japan," and returned to Japan to start exporting Japanese cars. And soon, I flew to Tanzania with a friend. It was supposed to be easy to sell and profitable, just like the first time. However, that expectation was far off and the days went by without a single used car being sold, and the cost of the stay gradually dried up. When he resigned himself to the idea that he would be deported if push came to shove, he was met by someone who helped him.
Different countries, different business practices.
I had a chance to talk to a local insurance company, which I had bought for some reason, and when I talked to them about their plight, they said, "I'll sell it to you. The next day, one was sold immediately through this insurer's referral. After that, the company's introduction attracted a lot of interest, and the Japanese cars it purchased sold out in an instant. From there, Mr. Kinjo's rapid progress began.
What I learned at the time was that in Tanzania, the selling price of a car is listed as "body only". It's unimaginable in Japan, but when you buy a used car in Africa, it's common to find the audio and clock removed, the interior in disrepair and full of holes. Unaware of this, Mr. Kinjo sold clean Japanese cars, and his reputation as a dealer that sold good used cars at a low price quickly spread.
However, they couldn't afford to do business only in Tanzania. Africa is full of infighting and dictatorships, and business is not stable. Therefore, as a risk hedge, we diversified our business to other countries such as Madacascal and Benin.
However, different countries have different business practices. Some countries like to have weekly accounts, while others prefer discounts and others don't. They speak different languages and want different things. This is why major Japanese companies that try to do business in the Japanese style are bound to meet resistance due to differences in business practices.
Knowing that business practices differ from country to country and respecting those practices is the key to success in overseas business," says Mr. Kaneshiro.
But even so, the market is in Africa. He said he was framed and detained in a detention center before he got used to it, and he was even taken by gang members who held a gun to his forehead.
However, he respected the business practices of each country and continued to do business. He also made every effort to communicate Japanese business customs. Because, he thinks, "when the other side gives in, that's when they take us seriously.
The goal is to survive.
Prospects for the future
When we asked Mr. Kaneshiro about the future prospects for his current business, he once again reminded us of the difficulties of doing business in Africa. The answer was, "We never know when the company will go under, so what we always keep in mind is to survive first.
By 2040, Africa's population is expected to double from its current level, but prices are also highly volatile and people move around a lot. And the climate is also harsh. There are many internal conflicts and dictatorships, and difficulties arise that we don't expect.
That's why Mr. Kaneshiro has diversified his business locations and industries to survive. Mr. Kaneshiro's respect for the local people's way of life and business practices is probably the reason why he was able to turn his small business into a big business.
Mr. Kaneshiro is actually a young businessman who is only about 30 years old. It is hard to imagine from the content and scale of the business, but he has a soft and gentle demeanor. He is an entrepreneur who makes me excited to see what kind of business he will develop and how far he will grow.
Shinryo Boeki Kabushiki Kaisha, Ltd.
Representative: Takuma Kaneshiro Establishment: 2007
Sales: Approximately 30 billion yen for the entire group (as of 2011) URL: http://ameblo.jp/africabusiness
African Economic Study Group - How to do business in Africa and be successful
Please note that the content of this article is current as of October 25, 2011, and that the content of the service in question may have changed, or the service itself may have been stopped.

Translated with www.DeepL.com/Translator (free version)