From 1 million yen to a 30 billion yen business in 4 years. A young Japanese who made it big in Africa.

I quoted this for my study.

http://www.dreamgate.gr.jp/news/184

Author: Eiko Suzuki

Update: October 25, 2011

Group annual sales of 30 billion yen in 4 years of starting business!　Developing business in 6 African countries.

The business we are developing and its features

Mr. Takuma Kinjo of Boeki2 started his business in 2007 by selling used cars to Africa, and has since expanded his business to include real estate, cabs, bottling, gold trading, machinery manufacturing plants, and various wholesale businesses in six African countries including Tanzania, Madagascar, Benin, Burkina Faso, Cote d'Ivoire, and Niger. The group has annual sales of 30 billion yen. It is a major venture company with annual sales of 30 billion yen for the entire group.

The Japanese corporation is Shinryo Boeki Kaisha (Shinryo Trading Co., Ltd.). When I heard that the president of Shinryo Boeki, Mr. Kaneshiro, was coming back to Japan for two weeks, I interviewed him about how and why he started his current business and the secret to his success.

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I started a business that I learned about from a poor foreign friend.

How I came up with my business idea

boeki1 Mr. Kaneshiro wanted to become a civil servant when he was a student. He was planning to go to a university where he could study to become a civil servant, but university tuition was too expensive for his parents, who had four siblings. So he turned his attention to overseas universities. He then entered a university in Korea.

During his time at the university, the house he was renting became a hangout for foreign students who could not eat Korean food. One day, when he was having dinner with five of his good friends, one of his poor Georgian friends, who always lacked money even for food, said, "Today is on me.

When I listened to him carefully, he said, "I was asked by my relatives to send Korean tea and a used car to Georgia, so I got some money. This story struck a chord with Mr. Kaneshiro, and he then heard from an Angolan friend who was present that used cars could be sold in Africa. He and four others invested a total of one million yen to buy six used Korean cars and export them to Angola.

The original investment of one million yen came back to him three months later in the form of 3.5 million yen. This was Mr. Kaneshiro's first business venture into the African market.

Tasted by this small success, Mr. Kaneshiro chose Tanzania because "the country wanted right-hand drive cars like Japan," and returned to Japan to start exporting Japanese cars. And soon after, he flew to Tanzania with a friend. It was supposed to be an easy sale and profitable, just like the first time. However, our expectations were wrong, and as the days passed with no sales of used cars, we gradually ran out of money for our stay. As the days went by without any sales of used cars, the cost of staying in Japan was gradually depleted, and he was ready to be deported when he found someone who could help him.

Different countries have different business practices.

I happened to have a chance to talk with a local insurance agent, who had taken out an insurance policy just in case something went wrong, and when I told him about my predicament, he said, "I'll sell it to you. The next day, one of the cars was immediately sold through the introduction of this insurance company. Referral after referral, the Japanese cars he purchased were sold out in the blink of an eye. From that point on, Mr. Kaneshiro's rapid progress began.

What he learned at that time was that in Tanzania, the selling price of a car is indicated as "body only. It is unimaginable in Japan, but when you buy a used car in Africa, it is common to find that the audio system and clock have been removed, and the interior is tattered and full of holes ....... Unaware of this, Mr. Kaneshiro sold Japanese cars in pristine condition, and his reputation as a dealer who sells good used cars at low prices spread quickly.

However, it was no longer possible to do business only in Tanzania. There are many countries in Africa with internal conflicts and dictatorships, and business is not stable. So, as a risk hedge, he diversified and expanded his business to other countries such as Madagascar and Benin.

However, different countries have different business practices. Some countries close their books on a weekly basis, some prefer discounting, and some do not. They speak different languages and want different things. That's why when major Japanese companies try to do business the Japanese way, they are met with resistance and fail because of the differences in business customs.

The key to success in overseas business is to know that business customs differ from country to country and to respect those customs," Kaneshiro said.

However, even so, the market is Africa. There were times when he was falsely accused and detained in a detention center, and there were times when he was kidnapped by a gang and had a gun held to his forehead.

However, he respected the business customs of each country and continued his business. However, he respected the business customs of each country and continued to do business, and he also made every effort to communicate Japanese business customs. This is because he believes that "when the other side makes concessions, that's when they really accept us.

His goal is to survive.

Prospects for the Future

When I asked Mr. Kaneshiro about the future prospects of his current business, I was reminded of the difficulty of doing business in Africa. He replied, "You never know when you will go under, so the first thing I always keep in mind is to survive.

Africa's population is expected to double by 2040, but the market fluctuates rapidly and people move around a lot. The climate is also harsh. The climate is harsh, there are many internal conflicts and dictatorships, and there are difficulties that we cannot predict.

That is why Mr. Kaneshiro diversifies his business bases and industries in order to survive. Mr. Kaneshiro's respect for the local people's way of life and business customs is probably the reason why he has been able to grow his small business into a big business.

Mr. Kaneshiro is actually a young businessman, only about 30 years old. He is a young businessman of just under 30 years old, with a soft and gentle demeanor that is hard to imagine given the nature and scale of his business. It will be exciting to see what kind of business he will develop in the future and how far he will grow.

Shinryo Boeki Kabushiki Kaisha

Representative: Takuma Kaneshiro Established: 2007

Sales: Approximately 30 billion yen for the entire group (as of 2011) URL: http://ameblo.jp/africabusiness

African Economy Study Group - For Success in Business Development in Africa

Please note that the contents of this article are current as of October 25, 2011, and the relevant service may have changed or the service itself may have been suspended.

Translated with www.DeepL.com/Translator (free version)