Isn't it amazing that MQA+AURO 3D was definitely better than the master? I've added a comment from Aon's Masahiro Ishizuka to WOWOW's research.

https://ja.whotwi.com/ReijiAsakura/tweets

Comment.

When you play movies, live concert videos, etc...,

audio DATA for MQA+AURO 3D in real time.

MQA+AURO 3D audio data is converted to MQA+AURO 3D audio data in real time and then converted to MQA+AURO 3D audio data.

The idea is that if the converted MQA+AURO 3D audio data is played through an amplifier that supports MQA+AURO 3D, the sound quality will be better than the original surround sound format.

For recording movies and live concerts,

The idea is that if you record a movie or live concert in MQA+AURO 3D from the beginning, you can create surround sound-enabled video content with better sound quality because there is no loss due to conversion.

If we add PS5's Tempest technology to WOWOW's MQA+AURO 3D research, the sound quality would be even better, wouldn't it? The idea is to make the sound quality even better.

https://aon.tokyo

Translated with www.DeepL.com/Translator (free version)