Thursday, June 27, 2024.
The Second Generation of a Town Factory That "Took Off Its Work Clothes." Building an organization for new business success that overcame internal criticism and earned it BizHint Editorial Board Published on Wednesday, June 26, 2024
https://bizhint.jp/report/1040275
https://bizhint.jp/report/1040275
Masahiro Ishizuka
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BizHint Editorial Department
Published on Wednesday, June 26, 2024
Main Visual
Many managers may be troubled by their inability to gain organizational understanding when they try to launch a new business to stabilize their operations, with employees criticizing whether they really need to do it or not and saying that it will never work. Shinwa Corporation, headquartered in Sayama City, Saitama Prefecture, is a small factory whose main business is metal cutting. President Murakami, the second generation of the company, devoted himself to launching a new business, the comprehensive outdoor brand "muraco," in addition to the main business that had been in existence since 1974. The backlash within the company was more than he expected. "When the new business took off, the company went into a tizzy, and no one would talk to me," he says. What did President Murakami do to gain organizational understanding of the new business? We interview him.
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Shinwa Co.
Takuya Murakami, President and Representative Director
Born in 1982 in Sayama City, Saitama Prefecture. After graduating from university, he joined Actus, an interior design company. After studying abroad in the U.S., he returned to Japan and moved to transcosmos, a major general outsourcing company. After gaining experience outside the company, he decided to return to the family business and joined Shinwa in 2007. After serving as senior managing director, he has served as president and representative director since 2015. The year after becoming president, he launched the outdoor brand "muraco.
Hints for Business Reform DX Learned from Digitalization Examples of Major Companies
Bill One | Sansan Corporation
Hints for Business Reform DX Learned from Digitalization Examples of Leading Companies
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A Small Metalworking Factory Launches an Outdoor Brand
--How did you come to launch a new business?
Takuya Murakami (Murakami): When I quit my previous job and returned to the family business, I was surprised to find that there were no company rules at all. When I joined the company, it seemed like everyone was working as they pleased. There was no application for overtime work or expenses.
When I joined the company, there were only five employees: my father, mother, sister, and two other employees. There were only five of us. It was a typical family-run factory. My father had been working on the front lines as a field worker since he started his own business as an engineer, so he did not make any work rules or regulations, and he quietly faced his work.
I myself had worked for a reasonably large organization before returning to the family business, and seeing the current lack of structure as a company, I felt uncomfortable spending the rest of my working life in this environment.
Still, work was busy in its own way, the number of employees was gradually increasing, and the company was becoming too small for its needs.
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