Amazon AWS rushing to pursue Google, considering "new strategy"

 AWS rushing to pursue Google, considering "new straJohan Moreno

In an interview with Bloomberg Television on November 18, Amazon CEO of AWS for cloud division, Adam Seripsky, revealed that the company is planning services tailored to the needs of each industry, communications and healthcare. Said that it has begun developing solutions for industries such as the automotive industry.  

"It's important to continue to act as if we were a rebel," Seripsky said. "The world is changing so much that we need to be different. It doesn't matter what we've done in the past."

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Andy Jassy, ​​who headed the company's cloud division before Seripsky took the lead at AWS, avoided customizing services for his customers.  

Seripsky's remarks mean the company is rethinking its strategy, suggesting that it may be concerned that Google Cloud, a rebel in the field, will rob a major deal. There is. Amazon seems to be trying to learn how to do Google Cloud.  

Google Cloud is behind AWS and Microsoft's Azure, but has gained significant market share under the command of former Oracle executive Thomas Kurian, who became CEO in 2018. Google Cloud has acquired corporate customers such as Goldman Sachs, Home Depot, Target and MLB.  

As a result, Google Cloud sales in the third quarter of 2021 grew 45% year-on-year to about $ 5 billion. In comparison, Amazon's AWS revenue was about $ 16.1 billion, up 39% year-over-year.  

However, while AWS generated a surplus ofabout $ 4.9 billion , Google Cloud was still in the red, recording an operating loss of $ 644 million.  In a February article, Forbes pointed out that Google Cloud's full-year 2020 balance was a deficit of $ 5.61 billion.