2021年12月20日月曜日

Nearly 90% cannot fully utilize customer data, presenting three solutions: Nikkei Cross Tech Active



日経クロステック Activeメール xtech-ac@nikkeibp.co.jp

7:44 (1 hour ago)
 
To 自分
Presidential election for female SE / COVID-19 scared by senior LINE
Utilizing the New York Times cloud / The
secret of utilizing the latest IT revealed by Kura Sushi /
"Spin of the cloud-DWH over de cost function"

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Nikkei cross Tech Active e-mail 2021-12-20 delivery
[Topical products / Featured articles IT version]
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□ ■ Pick Up
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▼ COVID-19 database for presidential election, New York Times
Results of cloud utilization
https://nkbp.jp/3oZkEmG

▼ How to grow in the turbulent daily necessities and consumer goods industry? Cloud utilization
Three scenarios
https://nkbp.jp/3ykRl12

□ ■ Focus
━━━━━━━━━━━━━━━━━━━━━━━━━━ The
companies that can utilize customer data Only 13%, there are 3 solutions !
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 one US survey, maximize internal data
The results show that only 13% of companies are able to utilize it .  Also, with companies that are optimizing the customer experience,


If you compare the profits of companies that do not do it , you are optimizing
Companies are reported to be 5.7 times more profitable .

 There are three main reasons why customer data cannot be fully utilized.

(1) Websites, call centers, SNS, etc.
Diversified points of contact with customers . The data source
is huge, siled without being integrated,
Difficult to grasp . (2) Regarding

data utilization of websites with monthly access of 1 billion PV
It approaches like a website with 1000 PV per month .

(3) Skills required such as SQL and machine learning have become more sophisticated.
Marketing analysis also
requires advanced technical skills.

 As a solution to these data utilization issues,
The following three types, but like et be.

◆ Integrate data into one environment
◆ Use a high-speed database that can process a large amount of data
◆ Solutions  that marketers can analyze themselves In other

words, integrate data from each customer contact point across the board,
Round you and the data analysis that is the ideal solution.
Data aggregated by a no code in the recent integrated analysis between the in
Possible cloud tools are provided and
Data Scientific does not request to strike even the marketers of the site
The environment for "reading data" has been set up.

 In the article, for utilizing marketing data by no code
Focus person , each tool to explain features and benefits of the.
80 or more connectors use to mind, the various forms of data
It can be imported and connected / processed by dragging and dropping.

 In addition, there is also no-code AI platform development, and highly specialized skills are available.
Such Kutomo data content that can focus on analysis.

● With no code, a new skill required for modern marketers
Analyze customer data !
https://nkbp.jp/3lmS9vY

□ ■ Topical solutions
━━━━━━━━━━━━━━━━━━━━━━━━━━ You
should gradually solidify from the basics! Cloud environment security
Guideline
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 user companies were subjected to a secure by default
To deploy your application easily and quickly
We have to make a lot of decisions about security .
Only then in the midst of the project,
It is difficult to acquire knowledge and skills.
The user company starts from the part of solidifying the safe foundation,
If the individual application step by step security was Align the tee setting
Advances are so, briefly summarized guidelines recommendations to introduce emissions.
https://nkbp.jp/3IUalbr
━━━━━━━━━━━━━━━━━━━━━━━━━━━ The
cloud-based data warehouse you want to know
"Speed co- strike-function"
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 in the conventional DWH, including the provisioning, deployment,
Settings etc., analysis previously multi We need rather than preparation work.
Even after starting the analysis it took more time to expand and tune,
Sometimes you don't have much time to do the essential analysis. Here ,
Taking up the DWH cloud, which is known for being relatively inexpensive ,
"What can do?"
How to master it"
Explain "what are the benefits".
https://nkbp.jp/3zBs2H6
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Learn cloud DB from the basics! According to the business content
 What is the correct
answer to choose?
The number of cloud computingcases has increased.
However, the appropriate cloud DB depends on the business content .
Mobile applications that pursue real
If there is a game , seek a solid foundation
There is also FinTech.
There are many needs for migrating .
Just to form the basis of digital business
I want to choose the cloud DB carefully.
Https://Nkbp.Jp/3sYMArl

□ ■ Nikkei popular articles of the cross-Tech Active
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to pick-up in the "car I'll give you ", to a female SE who is scared by senior LINE
Later Rikakaru two problems
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Q. I'm an SE (female) working for a major IT company. At a meeting
Exchange inconvenient line to the customer destination of communication you can.
Even if there is a bus from the station, it is inconvenient, so
Members come by private car got put in over we are or.
We do not allow commuting by car, but no one mentions it.
From a senior (married person) "I will pick you up from your home to the customer"
And LI NE messages are common I have refused many times,
Since the same workplaces or use care to. When it comes to harassment problems
What kind of response does a company generally take ?

 Senior employees refused many times, saying that they disliked the response
And guess at what I want to.
In addition, I have to correct my collar more because I am married.

 It is a company that prohibits commuting by car. Naturally, it should be prohibited for business use .
Interest the private car and should not be for,
Why do n't you make a statement from the department manager ?

(Read more)
https://nkbp.jp/3oXvxW0

━━━━━━━━━━━━━━━━━━━━━━━━━━ How do major sushi restaurants
overcome the corona sushi? President of Kura Sushi
The secret of utilizing the latest IT revealed
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latest IT system and the latest IT system with the initiative named "Smart Kura Sushi"
Kura Sushi is evolving a rotating sushi restaurant by mechanization .
, President Kunihiko Tanaka founder, new shelf technology
heard the aim and future developments to be introduced aggressively.

――In the fiscal year ending October 2021, sales in the interim settlement of accounts reached a record high, etc.
Business performance is getting better or be. How do you analyze the factors?

 There were several factors. Government from 2020
"G O To Eat campaign the use of our in your application business."
It was called "Infinite Kura Sushi" and attracted attention .
Popular A in collaboration with the twin-lens "blade of Onimetsu"
A lot of customer foot to the store this with me carrying
you like with.

 Mugen Kura Sushi is not what we expected,
Not advertised not even do.
However, the advance seat reservation system on smartphones etc.
With the introduction response rates that had come to Gong,
There is also the aspect that the customer has been well accepted.

(Read more)
https://nkbp.jp/3GETeZ8

━━━━━━━━━━━━━━━━━━━━━━━━━━━ "Continue to work without talking to
anyone for a week A feeling of isolation from working from home,
1on1 eliminated raise the morale in
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 until the previous time, when the telework at home,
Leading to improved productivity related to environmental improvement, such introduced the ideas to be.
Want to efforts on that an environment is, employees properly Komi in each other
's productivity improvement measures by taking the Interview Nikeshon.

 In the case of telework, each employee of the same department or team
Home, such as away working in the place are.
It tends to take more time for one employee to continue working on a computer .

 From April 2020 to June 2021
Even at eBook Initiative Japan, which maintains an employee telework rate of 97% or higher,
under a telework environment.
Employee community of each other attaches great importance to application.
The company's TsujiYasushi Executive Officer Chief Operating Officer ( COO) is "in case
one week depending, employees will continue to work without anyone talking about," said
Point out.

(Read more)
https://nkbp.jp/3p0ODe7

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