2022年11月21日月曜日

Where is a company that even a layman can tell that they value design?

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Profile photo of Masahiro Ishizuka

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I think it's Apple.

In addition to the shape and color scheme of the computer, we are also particular about the user interface and the invisible parts of the interior.

You can feel the consistent design sense of hardware, operating system and application software.

I think the design is excellent so that even the first time you use the application, you won't get confused, and you can immediately use it for work.

It's a "lost pig".

It is an extremely simple idea that anyone can instantly understand because it is a drop lid, but it is a perfect fusion of design and practicality.

The ear part is a handle, and the nose is for removing air and for picking it up with chopsticks if it is too hot to pick with your hands.

In other words, the only non-utilitarian design is the two sunken eyes.

Just that pure design makes this lid like pig's feet.

In other words, it becomes a pig with two dots on the lid.

It is really practical when you actually use it.

Where else can practicality, cuteness and puns come together so effortlessly?

Marna Inc. https://www.marna-inc.co.jp/product/piggy-steamer

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This way, please.

Here are just a few of the thoughtful designs that are simple and attractive.

1. A chair that fits the table perfectly.

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2. A chair with a design that resembles sushi at a sushi restaurant.

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3. A bag for carrying pets.

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4. A sign in the shape of a banana peel that says "Slip, Danger".

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5. Compassion for customers

The basket of oranges is for those who want to talk to the staff.

The black basket is for those who want to enjoy shopping by themselves

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6. Advertising for this watch.

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7. Snake park door handle.

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8. Subway entrance.

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9. Doors that can be closed from both sides

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10. Small door for children

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11. When worn, the message "Change tire" is displayed.

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12. Barcode for shaving cream.

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13. A bottle of mountain water.

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14. Rubik's Cube for the Color Blind.

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15. A streetlight in front of a chiropractor.

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16. Criss-cross water flow pattern.

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17. A tablecloth that looks like a giant bottle cap.

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18. A sign on the sidewalk of a karate school.

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19. Casino advertisements at airports.

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20. Luggage belt emerging from the trunk of a car.

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21. Jellyfish lighting design for a seafood restaurant.

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22. Music store shutter.

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23. Movie theater door handle

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24. A crane drawn like a giraffe.

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25. Walls painted like books in the school library.

Thanks for scrolling!

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Recently, there are many places where the frame of the parking lot is U-shaped.

If each car is parked within the frame, it is an excellent product that allows enough alighting space to open the door between the next car.

It's a good design in itself, but sometimes it's misused.

As shown in this figure, the U-shaped frame at both ends may be cut in half.

The designer may have thought it easy to arrange one car from half to half of the U-shape, but the full width of the U-shape is necessary to get off the car. The U-shaped part is shared between the two cars, and it is possible to get in and out of the car by shifting the time when the use overlaps.

If the end of the U-shape cut in half becomes a wall, you won't be able to get out of the car in that space.

Actually, I see such a disappointing parking lot here and there. The designer, the ordering party, the person who actually builds and draws the line, no one notices, I think it's not a professional job.

--postscript--

There was a parking lot exactly as I pointed out, so I took a picture.

Place the car so that it is in the center of the frame.

Looking from the passenger side of the room, the door mirror and the wall were only a few centimeters apart, and I didn't feel like opening it.

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When I started my own business, I used to make sales calls every time I found an unsophisticated advertisement. It was a one-person black company with the idea that if you just visit a company that will meet you and attack 100 cases and get 1 job, you can get 10 jobs if you attack 1000 cases.

As a premise, I'm not afraid of sales, but rather I've been doing it because I like it, but when I talk about it in the designer world, it's a rarity.

Some of the activities I did when I first became independent include: Not related to the answer, but I'll post it here.

What did you do when you were the worst person in your life? Tatsuo Okazaki's answer to

After half a year since I became independent, sales activities have become a habit. In Parallel, I increased the number of mothers who meet people. I set myself a quota of exchanging 200 business cards in a year, and actively participated in business exchange meetings and exchanged business cards. I started to hold meetings myself, and by the time I was able to meet my quota for exchanging business cards without difficulty, the number of business partners who became repeat customers and the number of projects I was introduced to were increasing, even if I did not engage in sales activities. rice field.

The above is my customer development about two years after becoming independent.

After all, there are only the following patterns to get a job in a design project.

1, sales

Drop-in visit call on the above

2. Referral

In the above pattern, business cards are exchanged and projects come in through acquaintances.

3, marketing

Attracting customers by creating LPs and using advertisements

4, crowdsourcing

5, sales agency

Includes outsourcing matching business for freelancers

*

4 and 5 are growing significantly as an industry. The disadvantage of these services is that they do not need to operate, and the client matching fee is incurred by the intermediation service. In short, "If you can get it yourself, you can earn more".

Design a strategy to attract customers while choosing what suits you from the measures around here. In that sense, the expression "get" in the question feels a little nuanced. Rather than passively waiting for deals to come, we actively "go for them".

Kirin's "Namacha" has been renewed this year and has become a square PET bottle. This is because the square shape improves loading efficiency and can be expected to reduce carbon emissions during transportation. If you use a square container, it will look smaller than a round one, which is a demerit point.

↑The round container on the left is before the renewal. The right is the new rectangular container. It becomes compact and compact because there are fewer gaps. (Image borrowed from the website of Kirin Namacha)

↑The label is also shortened to reduce the amount of plastic used. Rectangular bottles are convenient not only for transportation, but also for storage efficiency and storage in the refrigerator. Is it an advantage that it does not roll around?

'Kirin Namacha' Major Renewal | 2022 | Kirin Holdings
It is on the page of the news release "Kirin Namacha" Renewal". The Newsroom introduces information for the media, including domestic and international news releases from the Kirin Group.

Suntory will make Iemon a square bottle in 2020 before Kirin Namacha. It seems that the reason at this time was to appeal that it was "new". Until then, it had always been a bamboo-shaped bottle. It means that we tried to differentiate it by making it square. Also, I've achieved the transparent green color of freshly brewed tea, so I shortened the label to show it. It seems that environmental considerations are not the motive, but Kirin Namacha uses exactly the same method to appeal to sustainability.

Iemon | Suntory
[Iemon] Freshly brewed greenery, taste and aroma. bright green. Rich aroma and taste, gentle astringency. The precipitated matcha has a great role to bring out the original taste of green tea. This is a brand site that introduces product information, attention to taste, introduction of commercials, campaigns, etc.
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It is the first 2020 Tokyo Olympics emblem that was finally withdrawn and disappeared after being hit hard by the internet and media due to plagiarism suspicions.

After this incident, I think that the design of national level events has stopped adopting harmonious and graceful geometric designs that are "remarkable ". I was afraid that a similar design would be found on the net and that I would be accused of plagiarism.

When this first emblem was rejected, many ideas for the Olympic symbol appeared on the Internet, saying, "I thought about a new emblem." All of them were harmonious and beautiful masterpieces worthy of being presented to the world.

However, no matter how realistic and mathematically harmonious the design is, the adopters are afraid of plagiarism troubles, so I think that orthodox designs are no longer adopted .

The one officially adopted as the 2020 Olympic symbol was left-right imbalanced and in a sense distorted. Even if we were to remake it symmetrically, it wouldn't lose much of its character, and we should end up with something that doesn't change much (or rather, it should be beautiful) However, I think that the "personal part" might have been liked by the elected side.

I think that the selection of the symbol design for the Osaka Expo is a typical example of the lack of orthodox design.

Like eyes, like internal organs... frankly how I feel

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thank you for the request.

I think that the intention of the questioner is "I would like to know good design rather than being complicated", but I think it is a good opportunity to explain how simplicity and complexity are related to "design", so I would like to introduce two types. We will answer.

First, I will answer about "complex and good design".

One would be the piano .

I'm not familiar with the structure, so I won't go into detail about it, but it has 88 manual keyboards and 3 foot pedals, and it has a flat appearance with almost no markings or categorization on each keyboard. In the hands of an experienced player, it becomes music that moves the heart, so it's wonderful.

The second is a spreadsheet, or spreadsheet .

As someone who likes simple (interface) designs, I personally tend to cite it as a bad example of the opposite of simple, but I think it is excellent for handling complex data as it is. Specifically, it is highly predictable. However, like the piano, it requires some practice to master. Once you get used to it, it will help you organize various data.

Next, I would like to talk about the misunderstanding that "simple design is good".

When I participate in a project, there are many cases where the person ordering the project, the members of the same team, and sometimes even the designer, when talking about simplicity, think that simple is a simple appearance and structure . It's a pity that sometimes "simplification" suddenly becomes the goal.

"Simple" means that we think through complicated things by thinking, "Is it possible for anyone to handle something easily?" "Things . "

This is what Steve Jobs has said many times.

Now let's take a look at what the original iPhone looked like.

  1. At first, the screen is black. First-time users do not know where the screen is
  2. There is a square mark that guides the line of sight.
  3. When you touch it, it's dented and you can press it
  4. Screen turns on for the first time when pressed
  5. The screen has a horizontal bar with animated lights. There is a square with an arrow, and it seems to be able to slide somehow
  6. When I swiped to the right with my finger, it was unlocked and the home screen appeared.

I think that even people who touch the iPhone for the first time can do so much in a few seconds.

The most important advantage of this operational flow is not that "anyone can unlock it".

The moment the user slides the button on the display to unlock it, the person who operates it unconsciously remembers, "This mobile phone can be operated by touching the screen . "

Also, from the experience of pressing the button with the square mark at the beginning, you will have an intuition to press this button when you have a problem on the screen. (Press to escape from the app)

The first introduction to dealing with a complex device called a smartphone slips into your head without any instructions.

I think it's a wonderful design that beautifully hides the complexity behind it and makes it simple to handle.

To sum it up, there is a good design that makes it possible to handle complex functions simply .

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What do you think is the biggest difference between the rich and the poor? The biggest difference is that rich people can become poor whenever they decide, but poor people can't always become rich even if they decide. In short, the rich have more freedom than the poor. You are free to stay rich, and you are free to give it up. You don't have to use that freedom to lead a rich life as a rich person. But if you put your mind to it, you can live a rich life. This is what rich people do.

It is the same as this rich man to say that he has a lot of education. Educated people have more freedom than uneducated people. But instead of using that freedom, you can behave like an uneducated person and have the same fun. But educated people know a world that uneducated people don't, and they can enjoy it if they want to. If you have a lot of freedom, you will have more choices in your life, and there will be various possibilities in how you spend your life compared to people who are not educated. It is the benefit of education that increases that possibility.

Let me give you an example of how education has expanded the possibilities. According to Benjamin Franklin's "Autobiography," this is how he entered the world of American politics. When Franklin was about 15, he happened to talk to the mayor of Philadelphia. During the conversation, the mayor discovered, to his surprise, that the boy had already read Plutarch's Comparative Heroes. This book is a must-read for Westerners. When asked how I read the book, I replied that my father had the entire volume of this book and that I could read it. The mayor then told Franklin that he could come to the mayor's house any time and read whatever he wanted in the library there. So Franklin started going to the mayor's house, giving him the chance to meet some of the city's bigwigs who were visiting there. That, he said, was the reason why he was able to get along with the political figures.

In short, what changed Franklin's life was that, at the age of 15, he had already read Plutarch's Comparative Heroes, which is the most basic textbook for Westerners. .

Becoming a politician is not the only thing that makes life interesting. However, by accumulating education, unexpected things can lead to the possibility of expanding your life. However, no one knows in which direction the spread will go.

Mitaka Reversible Destiny House

[1] 
is famous.

Mitaka Reversible Destiny House In Memory of Helen Keller is the world's first completed "house to not die" by artists/architects Shusaku Arakawa + Madeline Gins.

To summarize the concept in my own way, I think it's like rethinking the meaning of "living" by stopping the convenient internal structure of a normal house and bringing a sense of tension into everyday life.

Google Maps

It suddenly appears along the Higashihachi Road in a place between Chofu City and Mitaka City in Tokyo.

Nagaya in Sumiyoshi built by Tadao Ando

[2] 
I think it also has a similar concept.

People become lazy when things are too convenient... In today's world, it's rare for people other than artists to send out this kind of message.

The photo is Mitaka Reversible Destiny House.

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footnote

There are many things, but the Dino 206/246GT is so beautiful from every angle that I wonder why it was made so beautifully. The details are also wonderful, for example, how do you come up with three small holes on the left and right sides of the bonnet? (It's a desperate measure to increase airflow, not for appearance, but it's too charming.)

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Rithik V Gopal
 

1.  Most people say you should sleep eight hours a day. That's why I can't stand out. Indeed, sleep is necessary for survival. But too much sleep will only dig your grave. A person sleeps for almost 20 years of his life on average. life is short. Don't waste it sleeping more than you need.

2.  Ex-girlfriend is just a past person. Even if the last person alive in this world is her ex-girlfriend, don't go see her. Why do I have to read a book twice when I know the end? Don't let others waste your life twice.

3.  It is said that real estate is the best investment in the world. Big mistake! The best investment in the world is investing in your time. Learn new skills or read. My rival is myself in front of the mirror.

4.  It is often said that money cannot buy happiness, but that is a lie. You can buy great happiness. There are people these days who say that's not the case. You can say whatever you want. Money is a status symbol of freedom. If you have money, you don't have to be tied down. There's a line in the movie The Wolf of Wall Street: "There's nothing noble about being poor. I've been rich and I've been poor. If I had a choice, I'd always choose the rich . "

5.  Read a lot of books. You can find any number of reasons why you can't read a book. Let's not forget that the author spends years writing a book, and his work is chock-full of that knowledge. Reading books gives you access to other people's achievements without much effort. Instead of wasting your life making mistakes, you can save time by learning from the mistakes of others.

6.  Don't worry about what people say. No matter what you do, you will be told something. That's how it is in the world. Lulu also says: "Someone might say something, but they're not talking about you. Their insecurities, what they can't do, what they want. I'm talking about But you don't act only because you're afraid of the world's judgment. I have a small heart.

7.  Believe in yourself even if the world doesn't. The only person in this world you should face eye to eye is yourself. No one can make your life better unless you take control of your life. More dreams are killed by fear than by failure of reality. Soccer player Zlatan Ibrahimovic was losing 0-3 to Los Angeles FC in his debut match for the LA Galaxy. Zlatan asked his team members, "Do you believe in God?" “I believe,” everyone replied. And Zlatan said, 'I'm glad you believed in me.' Zlatan then scored two spectacular goals and his team won 4–3. You need this level of faith.

8.  Don't study because you need it. The reason we study is because knowledge is power. No one can steal what you have learned. I want to know, so I study. I study to improve myself, to grow.

9.  It's the mindset that counts. If you're ready to own the world, you can say to anything, "Don't try to tell your father how to make a child . "

10. Make goals. A big goal that makes you pee just by looking at it again. There is nothing more beautiful than the smell of fear. There is nothing more fulfilling than writing down your goals on paper.

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I understand your feelings.

We are now in an era where food, clothing and shelter are not enough, and what is not enough is not enough.

Konosuke Matsushita advocated during the period of recovery after the war ,It is no longer an era in which economic activities are directly linked to the happiness of mankind. It has become difficult to make things.

So , is it okay to say that I was born in the wrong era and do nothing?

I can't help but think that there are a certain number of people who think like that.

However, in reality, if there is no one to do the work that people hate, society will stop working.

When you turn on the faucet, water comes out, when you flush the toilet, you don't have to worry about where the contents go. Our lives are made up of supermarkets and convenience stores.

If you think about it this way, you should realize that your life is made possible by the unseen support of an unimaginably large number of people.

For example, the entertainment industry seems to be far from such a compelling social infrastructure. However, for the people who support the infrastructure, entertainment has become an indispensable part of their lives.

Society is intricately intertwined. So how much is it needed by society? Money is a quantification of the degree of

Money flows can temporarily accumulate exploitatively and be unevenly distributed. However, at its root is the equivalent exchange between "sellers" and "buyers," and money is a unique quantitative communication tool that transcends religion, language, and values .

A company that manages the flow of money is recognized by society as having a certain value of existence.

It may look like a company that seems to be doing nothing but black and bad things is making a lot of money. But is it really so? Could it be that I'm wrong in my assertion that the company is a crappy company, and that they're right?

The best way to find out is to experience the position yourself.

On social media, I said the right thing, and I followed where it hurts! But why is no one sharing it? I thought I'd burn it down in hellfire! This world is wrong!

Have you ever experienced that?

That's when I realize.

Righteous arguments without power are sleep talks If you're just barking

It's the same with making money. There is a horizon that opens up for the first time when you are on the side of being able to do it.

In order to make a significant contribution to society, it is necessary to have the power to move society. And with great power comes great responsibilityincrease.

First of all, how about making a decision based on whether you have momentum and whether you are doing something that goes beyond what you are doing to contribute to society in a serious way?

In human society, where there is heat, there is always truth.

There are quite a few foreigners who are impressed by this when they order a bento at a meeting.

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Unsplash is by far the best for photos.

Beautiful Free Images & Pictures | Unsplash

All photos are free under Unsplash and can be used freely without any restrictions . The quality is unmatched as more and more enthusiastic photographer fans in this community contribute.

For license details, please click here. I am overweight.

License | Unsplash

All photos on Unsplash are free to use. Commercial or non-commercial doesn't matter. You don't have to get permission from the photographer or Unsplash, but we appreciate your credit.

More precisely, Unsplash grants you an irrevocable, non-exclusive, worldwide license to use the Photos. Free to download, copy, modify, distribute, publicly perform and use without requiring a license or attribution from the photographer. However, we do not allow unsplash photos to be used to create similar competing services.

For some reason, I don't see many people using it in Japan, but overseas, it's common knowledge to use Unsplash for blog header images, etc., and it's built into blog tools such as Medium and Ghost as standard. In just six years, it has grown to a position with more downloads than Getty, ShutterStock, and Adobe Stock combined. Overtake Wikipedia in 2–3 yearsIt is expected.

As of September 2019, monthly page views are 11 billion, photo downloads are 50 million per month, and the infrastructure to distribute those images alone costs $ 100,000 per month (10 million yen). Until now, everything has been free and has been digging a deficit, but it is expected that monetization will finally start.


Unsplash founder Mikael Cho originally created CrewA matching site for designers and developers called Dribbble (currently Dribbble), and as a bonus, I created Unsplash, a site where you can download 10 high-resolution photos for free.

I released it as a marketing panda for Crew, a more efficient marketing tool than sending blogs and emails, and I left it without doing anything for about a year, but no one unsubscribed, and 10% per week. The number of subscribers continued to increase at the pace of

Two years later, the number of downloads increased by 32 times. The number of users has also increased. In 2017, Crew was sold to Dribbble, which has become the de facto standard for the designer hiring marketplace.So I chose to focus on Unsplash.

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Making it easy for everyone to use is a high hurdle. However, there is something that comes to mind if it is a design that eliminates the dissatisfaction with the difficulty of use that many people seem to have.

Yuskin tube type hand cream. Last year, only the packaging was renewed without changing the contents, and the dissatisfaction of not being able to take everything out was solved with a cap that can be removed and a large opening.

I want toothpaste too.

Speaking of something that is close to "everyone" and easy to use for many people, I think P&G's Ariel's "Gel Ball" is like that.

You can pop this in. Taking the laundry out of the washing machine and drying it after washing is a different story...

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